Kathy Frommer

Introducing our new Executive Director

It is with great excitement and pleasure that I introduce myself as your new State DECA Advisor and the Executive Director of Arizona DECA.  After 32-years of teaching Marketing and Advising DECA members in Colorado and Arizona, I am thrilled to be given the opportunity to lead this amazing organization in Arizona. At age 19, as a college student at Colorado State University in Fort Collins, Colorado, DECA was introduced to me and after student teaching, I was more convinced than ever that DECA was quite unique. Witnessing first-hand how the Marketing curriculum came alive through DECA participation, was captivating; for many students, it was a turning point in their life. I was hooked and it has been my passion ever since. I bring to this position highly effective and diverse professional experiences, a bachelor’s degree in Distributive Education (yes, I go back far enough to see the root form of DECA), and master’s degrees in CTE Administration and a second masters in Guidance Counseling. Mostly though, I bring a sound understanding of both the needs of our students (as a past CTE student & CTSO Officer) and our advisors (as a teacher and past president of Arizona Marketing Educators). This mutual understanding will ensure that you have a voice at the table and a sense of fair play for all. I look forward to getting to know each of you better. I plan to be an accessible advisor, and in the field helping new and seasoned advisors with their programs and meeting our extraordinary student DECA members. Best wishes in 2016-17!


Spanning across 96 chapters in Arizona, our Advisors take advantage of DECA’s instructional activities to enrich the classroom, tie into career pathways, extend learning, and motivate students.


Students can join DECA by enrolling in a marketing, business management, hospitality, or entrepreneurship class to be a part of the existing 8,600+ members of Arizona DECA.